Privacy Policy

Align Group of Companies Pte Ltd (“Align Group,” “Corporation,” “Company,” “we,” “our,” and “us”) knows that you care how information about you is used and safeguarded. We respect your privacy and we are committed to protecting your privacy through our compliance with this Privacy Policy (the “Policy”). This Policy should be read in conjunction with our Terms of Service, into which this Policy is incorporated by reference.

In compiling this Policy, we have taken steps to ensure we have incorporated the standards and principles outlined in data collection and privacy frameworks, including the Personal Data Protection Act (“PDPA”). 

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, then please do not use our websites. By using our websites, you agree to the terms of this Policy. This Policy may change from time to time (see below, “Changes to this Policy”). Your continued use of our websites after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Your responses to questionnaires on the Website are entirely voluntary and will be used, anonymously, in ongoing research by Align Group, the creators of the questionnaires, and other researchers with Align Group’s permission. By visiting the Website and completing the questionnaires, you are accepting and consenting to the practices described in this Policy.

What We Collect and How We Collect It

To ensure that we provide you with the best possible experience, we will store, use, and share information about you in accordance with this Policy. For example, when you request information, subscribe to our emails, or complete a survey, we will ask you to provide Personal Information to complete these transactions.

Some of the questions presented in our surveys and questionnaires will ask for potentially sensitive information. By answering these questions, you consent to the processing of that personal data for the purpose of contributing to the understanding of Singapore’s Workplace Happiness trends and insights.

You are not required to provide us with any of this data, but if you choose to submit the questionnaires, you must answer all of the questions to receive your scores.

How We Use Your Information

The information we gather and you provide is collected and used to complete the services you have requested. We may also use this information to improve our service to you and your experience when engaging with our websites and our services.


We collect your responses to the questionnaires on this site and store these, along with your scores, on our survey platform provider (“Typeform”) database . We will never report your individual responses or scores to others, except as described below. We will include your scores and responses in reports, publications, lectures, and websites only in summaries of groups of site users. We will not include your responses in the comparisons we provide on this site until there are at least 50 surveys from people in the same category (a geographic area, age range, occupational group, etc.).


After completing the questions relating to the 28 Workplace Happiness Factors, we ask additional such as your name to help customize your results. We also ask for other information such as your household income, gender, age group, industry, marital status, number of dependents and several others questions, to compute statistics for our research on how these factors affect happiness at work.

Although we use your name and email address to inform you about future services, you can always unsubscribe from receiving any marketing emails via the unsubscribe option in any such marketing email you receive from us.

How We Share Your Information

We do not sell or lease your information to any third party. We may disclose your Personal Information to our partners in accordance with this Policy. We may share your information depending upon your use of our services.

  • General Users Completing a Survey. Many website visitors participate in our questionnaires to learn more about his or her workplace happiness. After completing the survey, you will receive an email with a personalised report. If you have completed the survey on the Website at some point, we may share de-identified results without your name or email address to a Researcher, as defined below, who has contacted us to get a sample of data with specific guidelines that you fit (for example, you are female between the ages of 21 and 40).

  • Researchers. Researchers are users who wish to use Align Group’s surveys and questionnaires in their own research studies. To the extent that you provide us with data and results pertaining to your own research studies, we will not share any of that information with anyone without your explicit consent.

Withdrawal of data

You may always withdraw your consent to our use of your personal data, as described below. We will only retain your personal data for the time necessary to provide you the information and marketing services to which you have consented, and in accordance with your rights below and in this Policy.

You can exercise any of the following rights by notifying us as described below:

  • Access: You may email us at [email protected] to request a copy of the personal data our Website currently contains.
  • Correction or Rectification: You can correct what personal data our Website currently contains by emailing us at [email protected] to request that we correct or rectify any personal data that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause information to be incorrect.
  • Restrict Processing: When applicable, you may restrict the processing of your personal data by submitting a request via email to [email protected] In your email, please explain how you wish Align Group to restrict processing of your personal data. When such restrictions are not possible, we will advise you accordingly. You can then choose to exercise any other rights under this Policy, to include withdrawing your consent to the processing of your personal data.
  • Object to Processing: When applicable, you have the right to object to the processing of your personal data by submitting a request via email to [email protected] When such objections are not possible, Align Group will advise you accordingly. You can then choose to exercise any other rights under this Policy, to include withdrawing your consent to the processing of your personal data
  • Withdraw Consent: At any time, you may withdraw your consent to Align Group’s processing of your personal data through this Website by notifying us via email at [email protected] Using the same email address associated with the one you used when completing the survey, simply type the words “WITHDRAW CONSENT” in the subject line of your email. Upon receipt of such a withdrawal of consent, Align Group will confirm receipt and proceed to stop processing your personal data. Where applicable, we will ensure such changes are shared with trusted third parties.
  • Erasure: If you should wish to cease use of our Website and have your personal data deleted from our Website, then you may submit a request by emailing us at [email protected] Upon receipt of such a request for erasure, Align Group will confirm receipt and will confirm once your personal data has been deleted.

Safeguarding the Data We Collect

We take reasonable technical, administrative, and physical precautions to keep both your Personal Information and non-Personal Information secure against accidental loss and from unauthorized access, use, alteration, and disclosure.

Changes to this Policy.

If we make any changes to this Policy, they will be posted on this page. You can get to this page from any of our websites by clicking on the Privacy Policy link.

How to Contact Us

We value your opinions and welcome your feedback. To contact us about this Policy or your Personal Information, please contact us at: [email protected]